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July 06, 2012


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I recently watched a TED video where the speaker argues that people perceive attractive things as functioning better. He uses the Mini Cooper as an example of a product that has functional flaws, but is still well admired due to its aesthetic appeal.

On the web in particular, I think that form is important in the user’s initial interaction with a website to help shape perceptions of the site and its usability. However, although form is initially important in forming a relationship, I agree with you that function is the key to maintaining that relationship and building trust over the long-term. Below is a link to the video if you’re interested!


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